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HOW TO SELL PRIVATE LABEL COFFEE
BLOG, PRIVATE LABEL COFFEE
How to sell private label coffee
If you have private label coffee set up for retail then you are already steps ahead of your competition! Whether you have a bulk, bagged or single serve program, there are several things you can do to boost your sales in store. Read to learn best practices in how to sell private label coffee…
Tip #1 – Train Your Staff
With a well-trained staff you are able to educate customers and increase sales for your company. Information such as roast description, coffee origin, and blend notes are extremely helpful when promoting your coffee brand. Not only will this aid in selling the item, but this added value will also keep people loyal and coming back for more!
Tip#2 – Change Its Placement
Depending on the size of your store, you may also be able to re-position your line. Is your private label coffee program placed in a high-traffic area at eye level? A trick of the trade is to add the items on an end cap (at the end of the aisle) to grab customers’ attention. Another suggested placement is to put it among like shopping items such as, dry grocery or specialty items (i.e. salty snacks, baking goods, etc.)? Any of these small adjustments can go a long way for sales.
Tip#3 – Create Promotional Schedules
In addition, creating promotional schedules for your private label program will only help it to grow. Altering the price-point with discounts and temporary price reductions (TPRs) will attract attention from your customers and highlight the product your selling. Some examples of smart promotions include “2 for 1 deals” and “$1 off items”. Easy and impactful, if people feel like they are getting a good deal then they are more likely to act. Another tip for creating value!
Tip#4 – Schedule Demos with Co-Promotions
You’ve probably heard this saying before, “try before you buy”. Utilizing a staffing company, in-store demos can be one of the greatest call to actions among your customers. Take Costco for example. Free samples are always a game-changer! Plus, how could you say ‘no’ to F-R-E-E?
Finally, today more stores are catching on to the idea of co-promoting. Pairing like items, they find that customers prefer to have things laid out for them. The easier it is, the quicker they are to buy. Picture browsing a store and seeing that you could purchase a bag of coffee with a box of cookies for a bundled deal. So why not? It takes out all the guess work. Brainless is the new convenience!
Read more on:
What is private label coffee
How to private label coffee
Where to buy private label coffee
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Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!
SEPTEMBER 8, 2020/0 COMMENTS/BY JON VAN ZYTVELD
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STORE LOCATIONS
Owned by L&K Coffee Co LLC
Midwest
1 Java Blvd.
Nunica, MI 49448
(616) 837-0333
West Coast
1335 E. Sunset Rd. Suite A
Las Vegas, NV 89119
(702) 848-3080
STORE HOURS
Nunica, MI
(Java Boulevard)
Mon-Fri: 7am – 5pm
Sat: 7am – 2pm
Sun: Closed
Las Vegas, NV
Mon-Fri: 6am – 5pm
Sat: 8am – 2:30pm
Sun: Closed
ASSOCIATIONS
What is Private Label Coffee
Where to buy private label coffee
Menu as captured Aug 20, 2026 · source ↗
Tied with 4 other venues on equal evidence.
We hold 7,900 venues in Las Vegas, NV and could score 547 of them. Positions are counted against those 547.
v1.7.4 2.0/100 = sourcing 2.0/50 (named-farm 0 distinct, named-region 0 distinct, attribute 3 distinct of 4 [class=certification-word x1.00, class=provenance-adjective x0.50, class=unclassified x0.30], buzzword 0 distinct) + farm partners 0.0/20 (none scored) + registry 0.0/12 (none listed) + press 0.0/18.
sourcing
Organic
Attribute“program. For example, some partners prefer more of the “meat and potatoes” of blends and others would rather have single-origin FairTrade Organic beans. However you choose, here are a few simple steps on how we help you do create your program... STEP #1: To begin, you can”
on the menu · source ↗
Single Origin
Attribute“offers a treasure trove of packaging capabilities so that you can design your own private label program 1 2 3 Pure Origin 10-12oz Bags Single Origin Coffees Magnum Exotics 1lb Bags Popular Coffees A Taste of the Exotic 12ct Krown Cups Seasonal Flavors A Taste of the Exotic”
their website · source ↗
single-origin
Attribute“to help you build your program. For example, some partners prefer more of the “meat and potatoes” of blends and others would rather have single-origin FairTrade Organic beans. However you choose, here are a few simple steps on how we help you do create your program... STEP”
found online · source ↗
Certification badge row: SCA, NCA, SQF, USDA Organic, Fair Trade, Kosher, Rainforest Alliance, Bird Friendly
Buzzword“[image row of eight certification/trade-association logos, no accompanying text, cert numbers, or product linkage]”
found online · quarantined-source · source ↗
ownership-claim
Cafe Trading -- described as an "independent sourcing company" that travels to origin and meets farmers
Attribute“We own and operate Cafe Trading, an independent sourcing company, and spend a great deal of time and money to send our coffee experts to South and Central America, Indonesia, Africa and beyond in search of the finest beans.”
found online · source ↗
See the week▾
| Sunday | Closed |
|---|---|
| Monday | 7am – 5pm |
| Tuesday | 7am – 5pm |
| Wednesday | 7am – 5pm |
| Thursday | 7am – 5pm |
| Friday | 7am – 5pm |
| Saturday | 7am – 2pm |
Overlapping time blocks on the page were rejected rather than merged (likely happy-hour/bar hours): monday 06:00-17:00 (overlaps 07:00-17:00); tuesday 06:00-17:00 (overlaps 07:00-17:00); wednesday 06:00-17:00 (overlaps 07:00-17:00); thursday 06:00-17:00 (overlaps 07:00-17:00); friday 06:00-17:00 (overlaps 07:00-17:00); saturday 08:00-14:30 (overlaps 07:00-14:00)
Hours checked Aug 20, 2026 · source ↗ · these hours were read from the page text rather than published schedule data, so we show the week instead of calling it open or closed · Always worth confirming with the restaurant.